Ideal Saddle Modification™ is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida. In the winter of 1997, following yet another painful bike ride with his wife, Laura, Steve sketched out a design for a seat he thought could eliminate, or at least reduce, the discomfort most riders experience on a traditional bike saddle. By 1999, with some assistance from his family, the concept was patented. That patent marks a significant milestone for an industry that hasn’t seen a major saddle change in years.
Over the years, ISM's™ seats have helped propel Ironman wins, Olympic medals, Road Racing podium appearances, and countless age group victories. Pros and amateurs alike are finding riding and competing enjoyable again due in large part to riding the world's most comfortable bike seat.
Flash forward to present day — through hard work and tenacity, Steve has not only created a state-of-the-art bike saddle, he is also being sought out by experts in the cycling industry who want the opportunity to test and ride the ISM™.
Ask anyone of our staff, and they'd tell you that they live for cycling. If we aren’t working an expo on the weekends or on the phones taking orders, chances are you’ll see us mixing it up at local road rides, terrorizing the trails, or training for our next triathlon. Or perhaps you just might find us in a wind tunnel working with athletes' positions or testing new products. If you see us at an event, come by and chat - chances are you’ll even get a free t-shirt or transition towel for test-riding a saddle.
Take one for a ride, and discover why ISM™ saddles are revolutionizing the bicycle industry, one comfortable saddle at a time. Your body will thank you.