Science in Sport grew out of the desire to provide the best nutritional products and advice to athletes. The Company mixes qualified sport scientists, food technologists, and a physician with keen athletes and sports people who have competed from local level to the world stage. As a result of all this experience they have an unprecedented knowledge of the nutritional needs of athletes. Initially Science in Sport grew in cycling thanks in part to the use and endorsement of the products by Chris Boardman, who liked the Company ethos, and helped to inspire the creation of REGO, total recovery sports fuel. It wasn't long before the word began to spread and Science in Sport's products became more popular at the top level of many other sports. To date Science in Sport have helped to win Olympic Gold's, World Championships, Premiership Titles and set numerous World Records.