ASICS : Anima Sana In Corpore Sano - a sound mind in a sound body
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product.
In May 1990, ASICS opened the Research Institute of Sports Science in Kobe. Since then many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes and coaches work together.
ASICS' mission is to become the number one brand for the sports enthusiast. To accomplish this, ASICS pledge to continue to make the best product; striving to build upon ASICS' technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. ASICS pledge to bring harmony to the body and soul.