Assos are one of the world's pioneers and specialists in producing high quality cycling clothes and accessories. They are located in a region of Switzerland that has maintained a long standing tradition in first class textile engineering. In the 1970's, Toni Maier-Moussa, founder and chairman of Assos accidently invented lycra cycling apparel, whilst trying to create the ultimate bicycle.
During the wind tunnel tests of the first ever carbon-fiber bike, Toni inadvertently found that lycra downhill ski racing suits had much less drag than the woolen-knitted cycling clothes of the time. To this day Assos firmly believe in total product competence, delivering optimum function and comfort, by researching and making its cycling apparel and accessories from the very best materials.