Wowow Reflective Cycling Gear

Cycling ticks all the boxes for exercise, greener travel and saving money, but maintaining safety while you cycle is vital and having the right equipment to help with this can be a game changer. Wowow is a brand committed to cycling safely and delivers excellent safety solutions for adults and children to keep everyone safer on the roads.

Wowow was founded in Belgium to create high-quality reflective wear that exceeds industry standards for safety and is certified to the highest level. These are brilliant designs for walkers, runners and cyclists, and are ideal for those exercising in low light conditions in the early mornings and evenings, especially in the winter months. Whether you are training for a marathon or walking your dog daily, your safety is paramount, and Wowow products are a great choice to protect you and your loved ones.

The reflective jackets and bands are designed to keep you safer, with strips to reflect car headlights. Armbands and light bars can be added to any outfit, so they are versatile and can be used for all your sporting activities. We love the Wowow magnetic lights, which are ideal for cyclists and are transferable for all outdoor sports. These are easy to use and attach quickly and gently using magnetic closure fastenings, so they can easily be repositioned as needed.

For children, the Wowow Nutty Kids Reflective Jacket is the perfect option to improve visibility in traffic and ensure that your little ones are safe as they walk to and from school or accompany you on a walk or cycle ride. These jackets feature reflective strips and are designed to make it easy to add the Wowow Multilight or Magnetlight LED lighting systems to further increase visibility. Your children can choose the bright colours they like best, making it more fun to learn about staying safe.

Here at The Edge, we believe that an outdoor lifestyle is the key to happiness and longevity, and we specialise in running, cycling and triathlon. We will be happy to help you find all the equipment you need to stay safe while you are engaged in sporting activities, and we have a great range of sports clothing and footwear for men and women, as well as a comprehensive selection of bikes and wetsuits.