There is a huge Italian tradition of cycle engineering excellence and Fulcrum was born from the very heart of it. Competition testing with world level athletes and the expertise Fulcrum's engineers possess means Fulcrum have become known for developing unsurpassed products with excellent performance, durability and market leading innovation. Key technologies pioneered by Fulcrum include 2:1 Two-to-One™ Spoke Ratio, which delivers incredible power transfer by doubling the spokes on the critical drive side of the wheels so no energy is wasted. Fulcrum has also focused on class leading rolling resistance through their CULT and USB Bearing Technologies which use ceramic bearings and cutting edge surface technology to massively reduce friction. CULT ball bearings are 9 times smoother than wheels with traditional bearings. All this innovation and technology has produced amazing results for everyday riders and pros alike with 4 world champions in just 6 years, Boonen, Bettini (x2) and Ballan.