Speedo

Speedo

Speedo produce a fantastic range of swimwear and swimming accesories including swimsuits, swimming goggles, kickboards, swimming fins and pullbouys plus much more. Founded in Australia by Alexander MacRae, a 22-year-old Scottish immigrant who arrived in the country in 1910. The 'SPEEDO' company began when MacRae Hosiery manufacturers, established by Alexander in 1914, extended the manufacture of underwear to swimwear and became MacRae Knitting Mills.

This acceptance of swimwear and the introduction of the ‘Racerback’ costume meant it was time for a new company name. A staff competition was held and won by a Captain Parsonson who coined the slogan ‘Speed on in your Speedos’. The SPEEDO name was born in 1928.